Why Creative Briefs Matter!

Are you a brand manager interested in getting the most out of your agency?

Here are 3 reasons why you need to invest time and effort to create a DETAILED creative brief:

1) It Aligns Stakeholders: A verbal conversation can always be misinterpreted. You don’t want the Chinese Whispers effect to impact your campaign.

2) It Saves Time: You might think that creating a brief wastes time but it’s quite the opposite. If the campaign needs to go live in a month, then it’s best everyone aligns from day 1.

3) It Clarifies Brand Identity: You want your agency to create a product that aligns with your brand personality and is consistent with your brand's communication on other channels.

These are just a few reasons I ALWAYS insist on a brief before starting work.

Have you ever been stuck in one of these agency-client feedback loops?

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