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Consulted with various clients on a freelance basis.
Created both digital and on ground campaigns for various clients
Brand: Celio
Campaign: Do It Your Way
Activity: Bowl It Your Way
Celebrities: Rapper Emiway Bantai, YouTuber Ranveer Allahbadia, Cricketer Umraan Malik and French Musician Naaman.
Created the on ground activations for Celio's 'Do It Your Way' campaign in North India. The campaign aimed to encourage the youth to take risks and follow their passion.
The activity was called "Bowl It Your Way" and was executed across various shopping malls in North India. The activity entailed getting mall visitors to hit the stumps in their own unique way, for a chance to win store coupons.
The aim of the activation was to increase campaign recall and drive store walk-ins and we did just that. We increased store walk-ins by 250%.
You can check out the campaign's brand equity article here.
Activation: Celio Manga Fest
Location: Mall of India Noida
A week long activation to promote Celio's licensed collection of manga t-shirts (Naruto, Dragon Ball-Z and the like). The activation included:
1.. Cosplay artists
2.. Manga sketches/caricatures
3,. 360 degree photo booth
4. Anime quiz
5. Interactive live manga mural painting
Store walk-ins due to this activation increased by 350%.
Brand: Adda52
Campaign: Khel Jaao
Celebrity: Comedian/influencer Rohan Joshi
Brand: DLF
Wrote SEO blogs for their mall DLF Promenade
Brand: PawAffaire
Wrote this article for DLF High 5 magazine
Brand: Palakkad Palate
Celebrity: Chef Ranveer Brar
Edited and wrote some sections of this recipe book
You can read the articles talking about Palakkad Palate here:
Telegraph
Hindustan Times- Slurrp
The Print
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